How do you use Backbone Radio?

I use Backbone Radio to provide people with a sample of my works. I have an embedded player as part of my web-site. Having streaming available helps with the objective of my web-site, promotion.

Why do you use Backbone?

In the past I always had to send a CD of my performances to someone who wanted to hear me play. This would take a few days before they received the CD and probably a few more before they would listen. With Backbone Radio I stream in 128kbps MPEG-4 lossless audio for crystal clear CD quality sound. I can point them to my web-site and they can hear me play immediately.

How have you benefitted from using Backbone Radio?

I have received more contacts by interested presenters, orchestras and fans.

How do you plan on using Backbone Radio in the future?

As my career progresses I expect to be on a number of recordings. Backbone Radio 4.1, with integrated e-commerce, will enable people to click directly from my playlist to either my site or directly to the iTunes Music Store to purchase my music.

I am contemplating using the event broadcasting feature to broadcast some of my performances while they are happening.

On a personal level, I am keenly interested in reaching out to the general public on music appreciation and understanding. In the future, I hope to expand my use of Backbone Radio for arts advocacy and educational purposes, as well.

Backbone Networks was mentioned in the September 2006 edition of the prestigious Juilliard Journal. The article, Launching Your Own Internet Radio Station, was authored by Derek Mithaug, director of career development, artist and faculty member of the Juilliard School. In the article he discusses launching an internet radio station as a tool to build a following.