

Welcome to the Backbone Radio Hosting Suite that uses Backbone Radio Pro, the most powerful Internet radio automation software in the world. We hope this document is short enough to read and simple enough to help you.
Backbone Radio Pro is the software you use to create, operate and stream your Internet radio station. You will download all the components you need, including your content creation studio, your automation system, your live broadcast console, and your automatic configuration (setup) XML file.
The server we manage and host for you is used to store and broadcast your automated programming.
Network Option
This document also touches upon the rapidly evolving features of network enabled broadcasting, available to many stations on an optional basis. These features, if provided, will launch from within the Backbone Radio Pro Studio application.
iTunes Integration with eCommerce
Backbone Radio fully supports not only Apple's QuickTime(R), but also iTunes(R) and its iTunes Store(R). With this unique interrelationship, you have access to the most powerful and popular digital music store in the world. Backbone Radio is the only software that:
First: This is an Apple Macintosh application.
For those of you with Windows, you can use your PC for other tasks. To create a professional Internet radio station, you need a professional multimedia computer, and that means a n Apple Macintosh, with Backbone Radio software. Fortunately, Macintosh computers are very affordable.
The other good news is that all of your listeners can hear you whether they use a Macintosh or a PC. All they need is QuickTime or iTunes, and who doesn't have either of those!
INSTALLATION AND CONFIURATION
Download the Backbone Radio Pro Client dmg as directed.
Note: This is a universal binary application that will work on both PowerPC and Intel Macs.
Double click your new .dmg image, and it will expand to an installer image with two applications: Studio and Display. Drag and drop both applications into your Applications folder.

Aa a Backbone Radio Hosting Suite customer you will be provided an XML configuration file by email. Drag and drop this file onto your OnAir Studio (Studio) application. This will launch the application and automatically configure your Studio client for connecting to your server and broadcasting.

OnAir Studio ("Studio") is the application you use to create your playlists and schedules, and to manage your content. If it is not still open from the previous step open it now.

You will be reminded to buy and/or register your product.

Go to OnAir Studio > Preferences > (Station Tab) to name your station. This will be your station's permanent name, so choose a good one.

Fill in your default URL. This is where you want your listeners to go when they click on your streamed images or text info (artist, title, album "tags") that are webcast to your listeners.
Also fill in your copyright info. As an Internet radio station you will incur an obligation to treat your and others' copyrighted material properly and to abide by laws and regulations regarding its use. In the United States and Internationally there are evolving governmental and industry requirements, and you will want to keep informed as to how they affect your station.
Backbone Radio software is designed to make it easier for you to comply with the governmental reporting requirements, since it logs your station operation and allows you to easily generate reports that conform to these rules. In preparation for generating these reports later, you will want to look up your transmission category for royalty reporting. You can find out more about this at: http://www.copyright.gov/fedreg/2004/69fr11515.html

If you plan to stream images with your audio, drop your station's default image into this box. Text tags will, as a result, appear on top of your streamed images. This is the image that will accompany songs if you did not give that song its own image (e.g., cover art). Verify the URL that goes with this image. Also, if you plan to use the iTunes Store for importing album cover art and offering ecommerce to your listeners, you can enable iTunes integration on this page. You will be able to select this for each song upon importing in your Studio application playlist window. You will need to establish an Affiliate identification code through Apple (http://www.apple.com/itunes/affiliates/) in order to earn revenues from songs that your listeners buy and download. Note: In Demo mode, this Affiliate field is not modifiable.
BUILDING YOUR CONTENT LIBRARY
Now let's load content into your station library. Backbone Radio OnAirStudio ("Studio") is the application you will use to build your proramming library. Open Studio. This will open your playlists and proramming library. You already have one playlist in your schedule (default playlist). To make your first playlist go to File > New Playlist. A new empty playlist will appear.

Now insert a CD, and drag-and-drop a few songs onto your new playlist. Notice that it automatically looks up and inserts the tag information for you. You can rearrange your song order by dragging the items up and down on the playlist.

Alternatively, you can add songs by using your Add Item button and browsing to your CD, mp3 folders and other music sources. You can also drag item directly from your iTunes library and the associated tags and metadata will be added to your library for you. This means that as the new station program manager, you are already prepared to quickly build your station with a vast store of music from your iTunes library. (Note: While protected AAC files are DRM protected and can not be moved to the Backbone Radio Hostin Suite library, you can stream mp3 files, as well as AAC/mp4 tracks that you ripped from your CDs.)
If you want to add or change the tag information, or if this information did not import, you can fill it in at the bottom of the window. Use the other tabs to add/change album info; change your text sizes and colors; add images for each song; and fine tune your standard rotation weighting (for automatically creating playlists with a template). If images do not load auomatically, you may manually drag them from your iTunes window into your playlist Image Annotation window's image box. You can play with all of this later.
You can optionally import more information from the iTunes Store once you have your artist/song entered. For each song you select, you can click on the "get iTunes store link" button, and if that song/artist/album combination is listed in the iTunes Store, the album cover art image and the iTunes Store URL will be automatically loaded into your song's annotation.

You can verify that the link takes your listener to the proper iTunes location to purchase by clicking the "test link" button. This launches your iTunes application and takes you to the URL location (via browser redirect), as illustrated.

If you want to record your voice, for instance, as a clip, press the "record LIVE" button, and you will begin recording to disk immediately using the audio input specified to the left of the button. When you press again to stop recording, your live recording will appear on the playlist. Insert the proper item information, and then treat it as you would any of your other songs or commercials.
As a default, your added items are categorized as "music". These categories will later become important as you create "standard rotation" playlists. You can change the categories for each. If you need to add or change available categories, you can do this by going to Playlist > Edit Database Types.

Now that we have created a simple playlist, we need to save and render it. Do not to eject your CD before you finish this process and your music files are transferred. Later you can learn how to rip CDs to disk and load multiple CDs to create a playlist.
When you Save and Render, your software takes you to a window called the Processing Queue. This area is like a music processing mill that takes your music, compresses it to the right size for streaming, it adds metadata that allows your music to stream properly, and then it transfers and files your music in your Item Database so your server can access it like a jukebox.
To process your playlist go to File > Save and Render. Name your playlist and save. Now the Processing Queue appears.

Click the Process Items button, and the playlist(s) begin compressing and transferring. When it is complete, you can eject your disk or source material.

Your playlist is part of a schedule that contains other playlists, and each can be floating (one that starts when the previous one has finished) or fixed time. At least one playlist in your schedule must remain floating in case you forget to update your fixed schedule items. You can rearrange schedule items (playlists) by dragging and dropping them within the application.

Now that your songs are in the server's Item Database (Playlist > Item Database), you can use them to make new playlists just by dragging songs from the Database onto your playlist.

To quickly find songs in your Database, use the shortcut command-F, and enter your search criteria.
BROADCASTING/WEBCASTING
The Backbone Radio OnAidDisplay application is how you broadcast Live and Automated programming that you built with the OnAirStudio application.
This application is your DJ interface. This is where you can manually command automated playlists, and its your console for live broadcasts.
For a quick start, there is nothing for you to do in Preferences, since defaults were set for you in the OnAirStudio application. Your live data rate is set to normal voice quality. You may wish to change playlist color schemes later, and specify a folder for your stub movies (links for your audience to tune in). Unless you choose otherwise, your station will be broadcasting with images. Later we will see how to change your default images for your live broadcast segments.
Now it is time to start broadcasting.

Everything you need to know about the station's operational status is on this screen.
Let's see what it tells us, starting from the top of the window.
Controls are shown at the bottom of the window




Note: This will not only control gain for your microphone, but also for any mixer input you use for live broadcasts.
Even though your playlist is saved with a certain sequence, you can change it on the fly for just this performance. Using drag and drop, you can move items up and down in your playlist. You can also temporarily add songs/items by dragging them to the playlist from your Database (OnAir Studio > Playlist > Item Database).
Keeping your station sounding fresh can be a lot of work. Fortunately, Backbone Radio Standard includes an incredibly easy way to have your broadcast server automatically generate fresh new playlists using a mechanism known as "standard rotation". Basically, this is a rules based method of creating playlists onto your set of play list templates.

To create a rotational playlist, first create a new playlist from the File menu (OnAir Studio > File > New Playlist). Now you will create a playlist consisting of rotation items, each with a specific category (music, news, etc.).
To place these items, select each item's category in the rotation pop-up menu. Release the button, and that item now appears on the playlist. Now repeat until your playlist order is the sequence you want. Drag and drop to rearrange. This is our sample rotation template playlist.

Next we save the playlist, and we will arbitrarily call it "rot-1". Then we add it to our Schedule, under the Playlist menu. To play it immediately after the current song finishes, press the "PLAY playlist TO-AIR" button. OnAir Studio will automatically generate a playlist from corresponding items in your Database just prior to going on the air.

The more clips you have in your Database of each type, the greater the freshness you will get. Generate other templates in this way, and you will have a very attractive and fresh sounding station.
In your OnAir Disply application, you may want to use a different image and text set for your live segments than you use as your station default. To make this change, go to OnAir Display > File > Change Live Annotation. Drop in an image, change your text, size and color as required.

Stub movies are your audience's link to your station. Instead of sending your target listeners a string of characters, your station will automatically generate an object that you can send them. When they click on the .mov "movie" object, it will launch your station. You can embed this movie on your web page, and readers will be able to click and listen. To generate your station's stub movie, go to OnAir Display > File > Generate Stub Movies. Two movies are created, one using port 8080, and an alternate for port 7070 for listeners who may have firewall problems. Most can use 8080. You can find them in the folder you specify.
Backbone Radio Pro is the only Internet radio software that includes a feature specifically built for syndicating and sharing content among a network of affiliated stations. Backbone Networks Corporation is actively developing these features to provide easy drag-and-drop access to the content network, including sharing of recorded material or scheduling of live feeds into your program schedule.
This is the network which allows sister stations (A, B, C) to post and share content which they have created. This may include music from local bands, special interest programs, news programming or other content of interest. Stations who post content will be recognized by the Network, and newly posted material will appear in that station's shared database automatically, ready for other stations to select for inclusion into their programs. In addition, third party content providers of music, news, commercials and special proramming bring fresh, new sounds to the network by introducing new artists and material to the Network.
This is the network of broadcast streams bringing the resultant programs from the stations to the listeners. It is an elastic combination of content storage, automation, program rotation, streaming bandwidth and audience logging/reporting. It also enables revenue generating e-commerce through the use of clickable URLs, creating customers from listeners.

In order to add shared Network content to your programming, in your OnAir Studio application, pull down the Broadcast Server menu and select Network Feeds.

This will open two new embedded applications: Network Database and Live Network Feeds.
Each station which shares content which is available to your station is listed in the Network Database Feeds application table. To find out what content that station currently has available for sharing, click on that station and view the various items in the table below. Note descriptions, durations and explicit tags. To find programs with a particular name, keyword, etc., across Network stations, use the search tool in the upper right corner of the window.

To bring shared items into your station's database, open Playlist > Item Database, and drag the desired clips from the Network Database Feeds window into your Item Database. Note that items will remain greyed in your Item Database until they are fully copied onto your server. These items are not downloadable to you or your Client computer. They only are available as ephemeral (temporary) copies which remain protected on the hosted server for the purposes of streaming. These syndicated items may be treated much the same as content you imported or created, although you will not be able to modify certain fields.

The contributor of this content, whether it be another station or third-party syndicator, will automatically receive a report of your selecting and importing this item, and will receive another report upon its airing, including your station name, the time the item was played, and how many listeners heard the item.
Your station may access live streaming feeds from other stations and/or contributors who wish to share their live programs. To schedule a particular program, find the shared program(s) of interest in the Live Network Feeds application, by station. Select the station name to see its available shared live feeds, or search for a program using the search tool. To add that feed to your schedule, simply drag that program into your schedule, found in the OnAir Studio application, Broadcast Server > Schedule. This feature is currently under construction.
Using the same techniques, live recording and your Item Database, open a new podcast. Load the appropriate preference items as they relate to your podcast, computer and server. Then drag, drop and record to make your podcast and publish it. To create chapters, each with individual images, you will need to download a piece of software known as a "chapter tool" from Apple.
We hope you have as much fun with your Internet radio station as we have had in helping you create it. There are a lot more features and tricks you will discover, and there are more we will tell you about later.